ABInBev has launched a new SHIFT Framework which aims to assess human rights impact risks in their value chain. Working together, ABInBev’s stakeholders at Global and Zone level, created a United Nations Guiding Principles on Business and Human Rights aligned framework. It was initially tested in India and then rolled out in the Africa Zone. The framework aims to move away from having independent audits done and then working on action plans as it was felt that this was more reactionary than proactive and agile.

Click below to watch an interview by Goodwill Shandu, Regional Human Rights Director – Africa & Europe at The Coca-Cola Company and AIM-Progress Africa Hub Co-Chair with Phanguisa Matsebula, Africa Zone Compliance Manager for ABinBev. The interview gives you more insights into the project and provides some key tips!