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Beiersdorf has launched a new smallholder project in the shea supply chain in West Africa. Since 2019, Beiersdorf have joined forces with their shea supplier AAK and the Global Shea Alliance to empower women shea collectors in Ghana and Burkina Faso. The shared goal of the project is to support 10,000 women through long-lasting initiatives over 5 years. The three initiatives chosen for the collaboration include shea tree planting, village savings and loans associations (VSLA) trainings and rocket stove trainings (i.e. ‘clean cookstoves’). Through this project, they are promoting rural development by sustainably securing the women shea collectors’ livelihoods and promoting their emancipation by offering them the opportunity to trade self-determinedly. Watch an interview by Goodwill Shandu, Regional Human Rights Director – Africa & Europe at The Coca-Cola Company and Co-Chair of the AIM-Progress Africa Hub, with Julia Beier, Beiersdorf’s Responsible Sourcing Manager.

The interview gives you more insights into the project and provides some key tips for those looking to implement a similar project!